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Yorktown countdown
Come aboard Charleston's Largest New Years Celebration
2015 Exclusive Sponsorship proposal
December 31,2014 - Charleston, SC








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Event Exposure

Traditional media

Advertisements placed + minimum five waves of press releases (with follow-up) issued to:
• Local Publications
(i.e. Post & Courier, Charleston City Paper, Charleston Scene, Charleston Magazine, Local Palate, Garden & Gun, etc)
• All 25,000+ reader base publications in the aforementioned target markets
• Other major (250k+ reader base) periodicals in South Carolina, North Carolina, Georgia, Florida, and Tennessee

Web

• Consistent content Creation through blog posts to boost SEO
• 50,000+ views will be on our site from October to January
• Inclusion of Web Link to your website
• Postings on all online local event calendars
• Call-to-action promotions on site to provide shared lead generation
• Partnering with local listings and event promotion sites for increased web visits.

Conventional

• Use interns & street team to assist in distribution of 10,000 flyers and 250 posters within 350-mile radius of Charleston
• Provide discounted (or free) tickets to those who meet certain goals for flyer and poster dissemination (use www.SimpleCrew.com to validate)
• Smart codes on flyers & posters to tag for a ticket discount

Social Media

• Create and use brand pages on Facebook, Twitter, YouTube and Instagram to market and inform target audience
• Create Facebook event page; generate 20,000+ invites through local networks
• Create calendar scheduled campaign for impressions and per click ads
• Secure a minimum of 5 outside promoter pages to promote the show from and make announcements, run contests, etc

Target Reach

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30,000 + VIEWS

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2,000 + TWEETS

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30,000 VIEWS

MORE THAN 40,000 PEOPLE REACHED THROUGH EMAIL LIST SERVICE CAMPAIGN
MORE THAN 70,000 PEOPLE WILL VISIT WWW.YORKTOWNCOUNTDOWN.COM

TARGET MARKET

A LARGE MAJORITY OF OUR MARKET SEGMENTATION WILL COMPRISE FOUR DIFFERENT TARGET AUDIENCE GROUPS OF ALL BACKGROUNDS.


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TICKET DETAILS VIP

starting at an early bird price of $149/person, will include a top shelf all-inclusive bar, finger food, top-rated dj performances, large-screen ball drop at midnight, and will allow full access to all three indoor airplane hangar bays and the flight deck (which will be tented and heated).
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First Aboard

starting at an early bird price of $99/person, will include open bar and finger food and will allow access to the ship’s indoor airplane hangar bays 1, 2, and 3, as well as the outdoor fantail (on the same level). Music indoors will consist of a mix genre comprised of Motown,funk, rock and jazz.

*More information and tickets can be purchased at www.yorktowncountdown.com.

This event is for patrons 21 years and older.

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Sponsorship Packages

Pick the sponsorship package that fits for your company

Marquee Sponsor

• Name as part of event title (i.e. Yorktown countdown presented by 'Ciroc Vodka')
• Sponsor for entertainment of choice (Band, DJ, Etc.)
• Exclusive sponsorship within company's industry
• Premier on site promotional space at event to promote products and services
• Acknowledgment as sponsor from stage on day of event
• Photo and video rights (post-event*) A DVD recap of event with logo bumper at beginning and end
• Press release sent to all local and regional media to announce sponsorship
• Lead generation and store traffic campaign
• Banner and link at top of sponsorship page on event website
• Premier Logo on any promotional Marketing items
• Ability to hang own corporate banner on location
• Social Promotions and All Press Release Inclusion
• Recognition on home page of website
• VIP Ticket Bundle
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Principal Sponsor

• Sponsor for entertainment of choice (Band, DJ, Etc.)
• Exclusive sponsorship within company's industry
• Acknowledgment as sponsor from stage on day of event
• Logo on any promotional Marketing items, www.yorktowncountdown.com
• All Four E-Newsletters "recognition" which are distributed to over 40,000 people
• Sponsor logo included in all Traditional media and web advertising
• Mention as sponsor with logo on all flyers, posters, and other marketing materials
• Listed as sponsor in all Press Releases
• Ability to hang own corporate banner on location
• Social Promotion and Lead Generation campaign inclusion
• On site Promotional space
• Logo Placement through out event venue
• VIP Ticket Bundle
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Patron Sponsor

• Sponsor logo included in all Traditional media and electronic advertising and behind stage
• Acknowledgment as sponsor from stage on day of event
• Logo on any promotional Marketing items, www.yorktowncountdown.com
• All Four E-Newsletters which are distributed to over 40,000 people
• Sponsor logo included in all Traditional media and web advertising
• Listed as sponsor in all Press Releases
• VIP Ticket Bundle
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Associate Sponsor

• Logo on any promotional Marketing items, www.yorktowncountdown.com
• All Four E-Newsletters which are distributed to over 40,000 people
• Listed as sponsor in all Press Releases
• VIP Ticket Bundle
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